Wordmark (Logotype)
A logo made entirely of text, typically the brand name in a custom or distinctive typeface.
Lettermark (Monogram)
A logo that uses initials or abbreviations instead of the full brand name.
Brand Mark (Symbol / Icon)
A logo that consists of a symbol or icon without text.
Combination Mark
A logo that combines text (wordmark or lettermark) with a symbol or icon.
Emblem
Text is placed inside a symbol, badge, or seal.
Combination Mark
A logo that combines text (wordmark or lettermark) with a symbol or icon.
